Publicação
The market that X left behind: a strategic analysis of threads by Meta and its ascension in the social media industry
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Costa, Afonso Almeida | |
| dc.contributor.author | Francisco, Matilde Coelho | |
| dc.date.accessioned | 2025-03-24T15:51:23Z | |
| dc.date.available | 2025-03-24T15:51:23Z | |
| dc.date.issued | 2024-06-12 | |
| dc.date.submitted | 2024-05-17 | |
| dc.description.abstract | This paper presents a case study on Twitter, until March 2024, that delves into its transformative journey, examining the company’s business model and how it was restructured after the acquisition by Elon Musk. This includes strategic analysis of value propositions and how the company differentiates itself on the social media industry. Additionally, it encompasses strategic debates about the company’s rebranding and introduction of new revenue streams. Finally, for the Individual Part, an analysis of the new competitor Threads by Meta and its strategic dynamics in the market was conducted. | pt_PT |
| dc.identifier.tid | 203901304 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/181189 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Threads | pt_PT |
| dc.subject | Meta | pt_PT |
| dc.subject | X | pt_PT |
| dc.subject | Social media | pt_PT |
| dc.subject | Value propositions | pt_PT |
| dc.subject | Competitive advantage | pt_PT |
| dc.subject | Content moderation | pt_PT |
| dc.subject | Public text-sharing | pt_PT |
| dc.subject | Relaxed environment | pt_PT |
| dc.title | The market that X left behind: a strategic analysis of threads by Meta and its ascension in the social media industry | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics. | pt_PT |