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The leader of tomorrow: a deep dive into Marriott´s pipeline dominance as the catalyst for market share supremacy
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Orientador(es)
Resumo(s)
This report is part of an extensive equity research on Marriott International Inc,
the largest hotel group worldwide by number of guestrooms as of 2023. In
times of high uncertainty, this sort of analysis achieves increased importance as
far as it manages to capture both financial market prospects and non-financial
threats, for instance, concerning the most recent civil tensions in the
geopolitical environment, cyberattacks and climate changes. Of course, a
global business such as Marriott that sells franchise and management
agreements under thiry brands widespread across several geographies has a
tremendous challenge in mitigating those risks while fostering its growth.
As soon as all variables have been accounted for the share price estimation, this
report concludes in favour of a HOLD recommendation
for future investors.
Descrição
Palavras-chave
Lodging Pipeline Forecast Occupancy Average daily rate