Publicação
The leader of tomorrow: a deep dive into Marriott´s pipeline dominance as the catalyst for market share supremacy
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | André, Rosário | |
| dc.contributor.author | Carvalho, Francisco Eduardo Mendes Bento de | |
| dc.date.accessioned | 2025-02-26T10:06:03Z | |
| dc.date.available | 2025-02-26T10:06:03Z | |
| dc.date.issued | 2024-02-02 | |
| dc.date.submitted | 2023-12-20 | |
| dc.description.abstract | This report is part of an extensive equity research on Marriott International Inc, the largest hotel group worldwide by number of guestrooms as of 2023. In times of high uncertainty, this sort of analysis achieves increased importance as far as it manages to capture both financial market prospects and non-financial threats, for instance, concerning the most recent civil tensions in the geopolitical environment, cyberattacks and climate changes. Of course, a global business such as Marriott that sells franchise and management agreements under thiry brands widespread across several geographies has a tremendous challenge in mitigating those risks while fostering its growth. As soon as all variables have been accounted for the share price estimation, this report concludes in favour of a HOLD recommendation for future investors. | pt_PT |
| dc.identifier.tid | 203866070 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/179841 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Lodging | pt_PT |
| dc.subject | Pipeline | pt_PT |
| dc.subject | Forecast | pt_PT |
| dc.subject | Occupancy | pt_PT |
| dc.subject | Average daily rate | pt_PT |
| dc.title | The leader of tomorrow: a deep dive into Marriott´s pipeline dominance as the catalyst for market share supremacy | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | FA Work Project, presented as part of the requirements for the Award of a Master Degree in Finance from the NOVA – School of Business and Economics. | pt_PT |