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Derivation of a business plan from the key problems of German self-occupying owners in energetic renovation
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This thesis examines the challenges German homeowners face in retrofitting their homes and
seeks to develop a business plan to effectively address these challenges. As the current
renovation rate in Germany is insufficient to meet climate targets, understanding homeowners’
barriers is crucial. The research revolves around two primary questions: first, identifying the
key challenges for self-occupying and rental owners in the context of energy retrofitting, and
second, exploring how a start-up can innovatively and profitably tackle these challenges. Key
findings reveal significant knowledge gaps and financial concerns among homeowners. In
response, “rehome” is introduced, a software startup providing digital renovation guidance and
tools.
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Business plan Key problems Germany Self-occupying owners Energetic renovation