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Tidy shelves: a transformative approach at SONAE MC
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Resumo(s)
This thesis explores "E2E Gestão Operacional de Gama," a transformative initiative within
Sonae MC's Center of Excellence (CoE) Assortment. Focused on planning, implementing,
and strategically managing assortment, the study highlights the role of Business Analytics
tools within an organization. This departure from conventional methods propels the CoE
Assortment team to the forefront of retail innovation, offering insights into improved data
accuracy, real-time analytics, and efficient handling of larger datasets within the evolving
landscape of Assortment Management
Descrição
Palavras-chave
Assortment management Shelf space estimation Data-driven retail Big data