Publicação
Tidy shelves: a transformative approach at SONAE MC
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Han, Qiwei | |
| dc.contributor.author | Carrasqueiro, Bernardo Fernandes | |
| dc.date.accessioned | 2025-02-24T11:50:23Z | |
| dc.date.embargo | 2027-01-10 | |
| dc.date.issued | 2024-01-10 | |
| dc.date.submitted | 2023-12-20 | |
| dc.description.abstract | This thesis explores "E2E Gestão Operacional de Gama," a transformative initiative within Sonae MC's Center of Excellence (CoE) Assortment. Focused on planning, implementing, and strategically managing assortment, the study highlights the role of Business Analytics tools within an organization. This departure from conventional methods propels the CoE Assortment team to the forefront of retail innovation, offering insights into improved data accuracy, real-time analytics, and efficient handling of larger datasets within the evolving landscape of Assortment Management | pt_PT |
| dc.identifier.tid | 203867483 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/179658 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Assortment management | pt_PT |
| dc.subject | Shelf space estimation | pt_PT |
| dc.subject | Data-driven retail | pt_PT |
| dc.subject | Big data | pt_PT |
| dc.title | Tidy shelves: a transformative approach at SONAE MC | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Business Analytics from the Nova School of Business and Economics | pt_PT |