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Survival of wtf customers post net neutrality
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| 1.34 MB | Adobe PDF |
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Resumo(s)
This thesis examines the dynamics of the mobile telecommunications industry, focusing on
WTF, a sub-brand under the NOS umbrella specifically tailored for a youthful audience,
emphasizing customer satisfaction, the impact of net neutrality regulations, and strategies for
engaging the youth segment. Qualitative interviews and a quantitative survey provide
comprehensive insights. Findings underscore the role of data and partnerships in shaping
consumer preferences, the nuanced effects of net neutrality, and the strategic importance of the
youth demographic.
Descrição
Palavras-chave
Net neutrality Customer satisfaction Retention Youth segment