Publicação
Survival of wtf customers post net neutrality
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Harrison, Andrew | |
| dc.contributor.author | Martins, Mariana Paz Lopes | |
| dc.date.accessioned | 2025-02-24T09:50:47Z | |
| dc.date.embargo | 2026-11-28 | |
| dc.date.issued | 2024-01-24 | |
| dc.date.submitted | 2023-11-28 | |
| dc.description.abstract | This thesis examines the dynamics of the mobile telecommunications industry, focusing on WTF, a sub-brand under the NOS umbrella specifically tailored for a youthful audience, emphasizing customer satisfaction, the impact of net neutrality regulations, and strategies for engaging the youth segment. Qualitative interviews and a quantitative survey provide comprehensive insights. Findings underscore the role of data and partnerships in shaping consumer preferences, the nuanced effects of net neutrality, and the strategic importance of the youth demographic. | pt_PT |
| dc.identifier.tid | 203865499 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/179628 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Net neutrality | pt_PT |
| dc.subject | Customer satisfaction | pt_PT |
| dc.subject | Retention | pt_PT |
| dc.subject | Youth segment | pt_PT |
| dc.title | Survival of wtf customers post net neutrality | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics | pt_PT |