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Increasing customer loyalty by developing a strategic partnership roadmap: from ideas to insights through hypothesis formulation and research methods
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| 2.9 MB | Adobe PDF |
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Resumo(s)
The objective of this project is to develop a strategic partnership roadmap to enhance the
customer loyalty program of Pingo Doce through the 'O Meu Pingo Doce' app. The aim is to
attract young people and young families, primarily represented by Generation Z and
Millennials, by establishing valuable partnerships. The methodology involves conducting
internal and external analysis, including benchmarking and best practices, as well as thorough
qualitative and quantitative research. The insights gathered informed the definition of personas
hypotheses, guiding the three partnership proposals' final recommendations.
Descrição
Palavras-chave
Strategy consulting Pingo doce Food retailing Portugal Partnerships Costumer loyalty Loyalty program App Young people Young families