Logo do repositório
 
Publicação

Increasing customer loyalty by developing a strategic partnership roadmap: from ideas to insights through hypothesis formulation and research methods

2024-01-29Dissertação de mestrado Acesso embargado
Ver registo simples
datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorCasquinho, Constança
dc.contributor.authorGomes, Rita Policarpo
dc.date.accessioned2025-02-14T11:54:08Z
dc.date.embargo2030-12-19
dc.date.issued2024-01-29
dc.date.submitted2023-12-19
dc.description.abstractThe objective of this project is to develop a strategic partnership roadmap to enhance the customer loyalty program of Pingo Doce through the 'O Meu Pingo Doce' app. The aim is to attract young people and young families, primarily represented by Generation Z and Millennials, by establishing valuable partnerships. The methodology involves conducting internal and external analysis, including benchmarking and best practices, as well as thorough qualitative and quantitative research. The insights gathered informed the definition of personas hypotheses, guiding the three partnership proposals' final recommendations.pt_PT
dc.identifier.tid203864662pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/179010
dc.language.isoengpt_PT
dc.relationUID/ECO/00124/2013pt_PT
dc.subjectStrategy consultingpt_PT
dc.subjectPingo docept_PT
dc.subjectFood retailingpt_PT
dc.subjectPortugalpt_PT
dc.subjectPartnershipspt_PT
dc.subjectCostumer loyaltypt_PT
dc.subjectLoyalty programpt_PT
dc.subjectApppt_PT
dc.subjectYoung peoplept_PT
dc.subjectYoung familiespt_PT
dc.titleIncreasing customer loyalty by developing a strategic partnership roadmap: from ideas to insights through hypothesis formulation and research methodspt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsembargoedAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economicspt_PT

Ficheiros

Principais
A mostrar 1 - 1 de 1
Miniatura indisponível
Nome:
RITA_final_2023_24_Fall_52626_55762_53101.pdf
Tamanho:
2.9 MB
Formato:
Adobe Portable Document Format
Ver/Abrir
Licença
A mostrar 1 - 1 de 1
Miniatura indisponível
Nome:
license.txt
Tamanho:
348 B
Formato:
Item-specific license agreed upon to submission
Descrição:
Ver/Abrir

Coleções

NSBE - MA Dissertations