A carregar...
Publicação
A case study on shiseido with a deep dive into sustainability challenges within the beauty industry
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 10.73 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
The group part covers the revitalization of the core business and growth acceleration of
Shiseido, the leading company in Japan's beauty industry. Confronted with consequences of the
pandemic and opportunities due to changing customer preferences and market dynamics,
students analyze Shiseido’s situation with a comprehensive framework.
Descrição
Palavras-chave
Beauty industry Wellness market Market entry Japan Growth strategy Sustainability Triple bottom line