Publicação
A case study on shiseido with a deep dive into sustainability challenges within the beauty industry
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Costa, Afonso Almeida | |
| dc.contributor.author | Yilmaz, Sofie Meryem | |
| dc.date.accessioned | 2025-02-13T18:35:24Z | |
| dc.date.available | 2025-02-13T18:35:24Z | |
| dc.date.issued | 2024-02-01 | |
| dc.date.submitted | 2023-12-20 | |
| dc.description.abstract | The group part covers the revitalization of the core business and growth acceleration of Shiseido, the leading company in Japan's beauty industry. Confronted with consequences of the pandemic and opportunities due to changing customer preferences and market dynamics, students analyze Shiseido’s situation with a comprehensive framework. | pt_PT |
| dc.identifier.tid | 203864360 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/178950 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Beauty industry | pt_PT |
| dc.subject | Wellness market | pt_PT |
| dc.subject | Market entry | pt_PT |
| dc.subject | Japan | pt_PT |
| dc.subject | Growth strategy | pt_PT |
| dc.subject | Sustainability | pt_PT |
| dc.subject | Triple bottom line | pt_PT |
| dc.title | A case study on shiseido with a deep dive into sustainability challenges within the beauty industry | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |