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Dating app industry: analyzing Portuguese consumers´ preferences
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 1.15 MB | Adobe PDF |
Orientador(es)
Resumo(s)
The rise of online dating has disrupted traditional ways of how people seek romantic
connections. This study investigates Portuguese consumers' perceptions of dating apps,
specifically Tinder, Bumble, Hinge, and Grindr. By employing conjoint and perceptual maps
analysis, key attributes such as privacy, safety, matching algorithms, and premium features
were examined. The research reveals that trust, usability, and the perceived value of premium
plans significantly influence user satisfaction and purchase intention. The findings provide
strategic insights for dating app companies to enhance user experience and engagement,
offering tailored recommendations to better align services with consumer preferences in the
Portuguese market.
Descrição
Palavras-chave
Consumer´s preferences Conjoint analysis Pricing User behaviour