Publicação
Dating app industry: analyzing Portuguese consumers´ preferences
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Schmitt, Daniela | |
| dc.contributor.author | Pereira, Manuel Mendes de Almeida Villarinho | |
| dc.date.accessioned | 2025-02-10T12:15:33Z | |
| dc.date.available | 2025-02-10T12:15:33Z | |
| dc.date.issued | 2024-09-23 | |
| dc.date.submitted | 2024-05-17 | |
| dc.description.abstract | The rise of online dating has disrupted traditional ways of how people seek romantic connections. This study investigates Portuguese consumers' perceptions of dating apps, specifically Tinder, Bumble, Hinge, and Grindr. By employing conjoint and perceptual maps analysis, key attributes such as privacy, safety, matching algorithms, and premium features were examined. The research reveals that trust, usability, and the perceived value of premium plans significantly influence user satisfaction and purchase intention. The findings provide strategic insights for dating app companies to enhance user experience and engagement, offering tailored recommendations to better align services with consumer preferences in the Portuguese market. | pt_PT |
| dc.identifier.tid | 203864298 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/178709 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Consumer´s preferences | pt_PT |
| dc.subject | Conjoint analysis | pt_PT |
| dc.subject | Pricing | pt_PT |
| dc.subject | User behaviour | pt_PT |
| dc.title | Dating app industry: analyzing Portuguese consumers´ preferences | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics. | pt_PT |
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