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Beyond certification: assessing the domino effect of b corps in the coffee industry
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 1.47 MB | Adobe PDF |
Orientador(es)
Resumo(s)
This study seeks to find out whether the certification of coffee companies inspires other coffee
companies to become B Corp certified too, thereby causing a so-called ‘domino effect’. Using
data which B Lab provided as well as semi-structured interviews, the author finds no evidence
for such a domino effect. However, B Corps, through the changes they implement as a result of
their certification, seem to inspire others - within and outside of their value chain – to improve
their practices. This study thus establishes a new theoretical foundation for B Corp’s impact
through systemic change.
Descrição
Palavras-chave
B corporation Domino effect Coffee Industry