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Fuelling the future: a consulting lab on engaging younger targets in Galp´s fuel and electric mobility business
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| 2.37 MB | Adobe PDF |
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Resumo(s)
The goal of this project is to help Galp enhance its engagement with younger consumers through
innovative strategies. To achieve this, the team conducted a comprehensive study that included a
literature review, best practice analysis, and both qualitative and quantitative research. These
efforts were aimed at understanding the needs and preferences of young consumers and validate
potential initiatives. Based on the findings, strategic recommendations were designed to improve
Galp's overall presence, create engaging content, and introduce new services tailored to the younger
demographic.
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Palavras-chave
Strategy consulting Marketing B2c Younger targets Gas station Fuel Electric mobility Communication