Publicação
Fuelling the future: a consulting lab on engaging younger targets in Galp´s fuel and electric mobility business
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Casquinho, Constança | |
| dc.contributor.author | Barroso, Constança Mesquita | |
| dc.date.accessioned | 2025-01-28T10:02:45Z | |
| dc.date.embargo | 2028-05-17 | |
| dc.date.issued | 2024-06-12 | |
| dc.date.submitted | 2024-05-17 | |
| dc.description.abstract | The goal of this project is to help Galp enhance its engagement with younger consumers through innovative strategies. To achieve this, the team conducted a comprehensive study that included a literature review, best practice analysis, and both qualitative and quantitative research. These efforts were aimed at understanding the needs and preferences of young consumers and validate potential initiatives. Based on the findings, strategic recommendations were designed to improve Galp's overall presence, create engaging content, and introduce new services tailored to the younger demographic. | pt_PT |
| dc.identifier.tid | 203724500 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/177998 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Strategy consulting | pt_PT |
| dc.subject | Marketing | pt_PT |
| dc.subject | B2c | pt_PT |
| dc.subject | Younger targets | pt_PT |
| dc.subject | Gas station | pt_PT |
| dc.subject | Fuel | pt_PT |
| dc.subject | Electric mobility | pt_PT |
| dc.subject | Communication | pt_PT |
| dc.title | Fuelling the future: a consulting lab on engaging younger targets in Galp´s fuel and electric mobility business | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics | pt_PT |