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Revenue management in Portuguese 4- and 5- star hotels
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Orientador(es)
Resumo(s)
This study aims to contribute to the Revenue Management literature, by investigating how it
is applied in 4- and 5-star hotels in Portugal. It explores the importance of RM, which
practices are most frequently used and regarded as more important, and their impact on hotel
efficiency. In addition, it examines AI's expected future role in RM. Following a mixed method approach, the research highlights RM's importance to hotel performance and key
practices like market analysis, dynamic pricing, and KPI analysis. It anticipates AI's
significant future role in RM. These results offer valuable insights for revenue professionals in
the hospitality sector.
Descrição
Palavras-chave
Revenue management Upscale Hotels Practices Portugal Efficiency Artificial intelligence