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Venture development in the leisure industry: recommendations for a platform based startup - designing a digital business model for personalised leisure exploration
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| 3.77 MB | Adobe PDF |
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Resumo(s)
This work project presents a venture designed to redefine leisure exploration and planning in
the experience economy, focusing on Millennials and Generation Z in Germany. The resulting
app distinguishes itself in the competitive industry by offering personalised and holistic leisure
and travel recommendations, addressing an identified market gap. The business model chapter
delves into the key components relevant to the idea and considers the characteristics of
platforms. As a result, suitable recommendations are proposed, and the idea is evaluated. This
work culminates in a user-centric solution that leverages technology, poised to transform how
modern consumers engage with leisure activities.
Descrição
Palavras-chave
Leisure industry Experience economy Venture development Venture Startup Business model Business model Canvas Platform economy