Publicação
Venture development in the leisure industry: recommendations for a platform based startup - designing a digital business model for personalised leisure exploration
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Castro, João | |
| dc.contributor.author | Schilling, Tobias | |
| dc.date.accessioned | 2024-12-04T11:11:52Z | |
| dc.date.embargo | 2027-01-15 | |
| dc.date.issued | 2024-01-15 | |
| dc.date.submitted | 2024-01-15 | |
| dc.description.abstract | This work project presents a venture designed to redefine leisure exploration and planning in the experience economy, focusing on Millennials and Generation Z in Germany. The resulting app distinguishes itself in the competitive industry by offering personalised and holistic leisure and travel recommendations, addressing an identified market gap. The business model chapter delves into the key components relevant to the idea and considers the characteristics of platforms. As a result, suitable recommendations are proposed, and the idea is evaluated. This work culminates in a user-centric solution that leverages technology, poised to transform how modern consumers engage with leisure activities. | pt_PT |
| dc.identifier.tid | 203680561 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/176194 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Leisure industry | pt_PT |
| dc.subject | Experience economy | pt_PT |
| dc.subject | Venture development | pt_PT |
| dc.subject | Venture | pt_PT |
| dc.subject | Startup | pt_PT |
| dc.subject | Business model | pt_PT |
| dc.subject | Business model Canvas | pt_PT |
| dc.subject | Platform economy | pt_PT |
| dc.title | Venture development in the leisure industry: recommendations for a platform based startup - designing a digital business model for personalised leisure exploration | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics. | pt_PT |