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Business in practice- steering toward sustainable performance: humba motors´ transformational journey
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 3.44 MB | Adobe PDF |
Orientador(es)
Resumo(s)
Consumers and governments have made sustainability a key priority, putting pressure on
automobile companies to offer innovative mobility solutions and high-end technologies. The
following paper describes the key decisions and performance of a six-year simulated car
manufacturer, Humba Motors’, managed by a team of seven executive directors. The
challenges of teamwork will be self-reflected over the analysis of two critical moments.
Descrição
Palavras-chave
Strategy Cooperation Sustainability Growth Self-reflection Business simulation Personality traits Complex operations Cross functional decision making Value creation Finance Innovation