A carregar...
Publicação
How to develop the brand Monte da Ravasqueira in the Brazilian market
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 388.73 KB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This paper studies the development of the brand Monte da Ravasqueira, in the Brazilian
market. A brief industry analysis, together with the evaluation of microfactors, was
undertaken in order to define a positioning statement, which would suit this specific
brand. In addition, three strategic options were suggested in order to enter this market,
followed by a marketing and communication plan. To conclude, a financial forecast was
undertaken in order to examine the potential of the project.
Descrição
Palavras-chave
Old world wines New world wines Viti-vinifera wines