Publicação
How to develop the brand Monte da Ravasqueira in the Brazilian market
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Centeno, Victor | |
| dc.contributor.author | Guedes, Maria do Carmo Bello | |
| dc.date.accessioned | 2016-05-25T10:26:10Z | |
| dc.date.available | 2016-05-25T10:26:10Z | |
| dc.date.issued | 2013-01 | |
| dc.date.submitted | 2013-01 | |
| dc.description.abstract | This paper studies the development of the brand Monte da Ravasqueira, in the Brazilian market. A brief industry analysis, together with the evaluation of microfactors, was undertaken in order to define a positioning statement, which would suit this specific brand. In addition, three strategic options were suggested in order to enter this market, followed by a marketing and communication plan. To conclude, a financial forecast was undertaken in order to examine the potential of the project. | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/17555 | |
| dc.language.iso | eng | pt_PT |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | pt_PT |
| dc.subject | Old world wines | pt_PT |
| dc.subject | New world wines | pt_PT |
| dc.subject | Viti-vinifera wines | pt_PT |
| dc.title | How to develop the brand Monte da Ravasqueira in the Brazilian market | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |