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Morais Leitão field lab on strategic customer segmentation and business development - a journey from data analysis to strategy
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 2.31 MB | Adobe PDF |
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Orientador(es)
Resumo(s)
This academic research examines Morais Leitão´s segmentation and targeting strategy to
enhance efficiency and profitability. Additionally, it explores the correlation between Average
Billing Rate and profitability and examining effective client manager roles. The study provides
valuable insights for optimizing segmentation and targeting practices, ultimately contributing
to improved operational efficiency and financial returns, ensuring a more efficient use of
resources, and fostering improved client profitability.
Descrição
Palavras-chave
Strategy Customer segmentation Business development Strategic Morais Leitão Data analysis Strategic management Legal sector Field lab Business strategy Marketing strategy Marketing analytics Consumer behavior Target market