Publicação
Morais Leitão field lab on strategic customer segmentation and business development - a journey from data analysis to strategy
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Schmitt, Daniela | |
| dc.contributor.author | Rebelo, Pedro Dickson | |
| dc.date.accessioned | 2024-11-19T10:13:43Z | |
| dc.date.embargo | 2027-01-23 | |
| dc.date.issued | 2024-01-23 | |
| dc.date.submitted | 2024-01-23 | |
| dc.description.abstract | This academic research examines Morais Leitão´s segmentation and targeting strategy to enhance efficiency and profitability. Additionally, it explores the correlation between Average Billing Rate and profitability and examining effective client manager roles. The study provides valuable insights for optimizing segmentation and targeting practices, ultimately contributing to improved operational efficiency and financial returns, ensuring a more efficient use of resources, and fostering improved client profitability. | pt_PT |
| dc.identifier.tid | 203605845 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/175479 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Strategy | pt_PT |
| dc.subject | Customer segmentation | pt_PT |
| dc.subject | Business development | pt_PT |
| dc.subject | Strategic | pt_PT |
| dc.subject | Morais Leitão | pt_PT |
| dc.subject | Data analysis | pt_PT |
| dc.subject | Strategic management | pt_PT |
| dc.subject | Legal sector | pt_PT |
| dc.subject | Field lab | pt_PT |
| dc.subject | Business strategy | pt_PT |
| dc.subject | Marketing strategy | pt_PT |
| dc.subject | Marketing analytics | pt_PT |
| dc.subject | Consumer behavior | pt_PT |
| dc.subject | Target market | pt_PT |
| dc.title | Morais Leitão field lab on strategic customer segmentation and business development - a journey from data analysis to strategy | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics. | pt_PT |