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Growth strategy development of x: in-depth analysis of czechia
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 3.26 MB | Adobe PDF |
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Orientador(es)
Resumo(s)
Company X is a Portuguese payment processing company that offers a wide variety of financial
solutions to both businesses and consumers. This project comprises an internationalization and
entry strategy plan, whose aim is to help X to implement its new cryptocurrency payment
gateway. Therefore, a country ranking and clustering analysis for the Eastern Europe area were
performed, followed by an in-depth analysis of the top 5 countries. In this particular paper, only
Czechia will be analyzed, which is the second most promising market out of our scope. Finally,
a product development combined with an internationalization strategy was conceived for
Poland and Czechia, respectively, alongside with a marketing plan and a financial forecast
analysis, which will help assess this project’s viabilit.
Descrição
Palavras-chave
Management Strategy International business Internationalization Market selection Entry strategy In-depth analysis Strategic analysis Business strategy Strategy implementation Payments industry