Publicação
Growth strategy development of x: in-depth analysis of czechia
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Delgado, João Pedro | |
| dc.contributor.author | Pedro, Francisco Manuel da Mota | |
| dc.date.accessioned | 2024-11-04T10:26:45Z | |
| dc.date.embargo | 2027-12-20 | |
| dc.date.issued | 2024-01-15 | |
| dc.date.submitted | 2023-12-20 | |
| dc.description.abstract | Company X is a Portuguese payment processing company that offers a wide variety of financial solutions to both businesses and consumers. This project comprises an internationalization and entry strategy plan, whose aim is to help X to implement its new cryptocurrency payment gateway. Therefore, a country ranking and clustering analysis for the Eastern Europe area were performed, followed by an in-depth analysis of the top 5 countries. In this particular paper, only Czechia will be analyzed, which is the second most promising market out of our scope. Finally, a product development combined with an internationalization strategy was conceived for Poland and Czechia, respectively, alongside with a marketing plan and a financial forecast analysis, which will help assess this project’s viabilit. | pt_PT |
| dc.identifier.tid | 203602153 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/174505 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Management | pt_PT |
| dc.subject | Strategy | pt_PT |
| dc.subject | International business | pt_PT |
| dc.subject | Internationalization | pt_PT |
| dc.subject | Market selection | pt_PT |
| dc.subject | Entry strategy | pt_PT |
| dc.subject | In-depth analysis | pt_PT |
| dc.subject | Strategic analysis | pt_PT |
| dc.subject | Business strategy | pt_PT |
| dc.subject | Strategy implementation | pt_PT |
| dc.subject | Payments industry | pt_PT |
| dc.title | Growth strategy development of x: in-depth analysis of czechia | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics | pt_PT |