Heralding Adidas´ turnaround: leveraging e-commerce and athleisure trends

Abstract

This equity research delves into the strategic and financial landscape of adidas, a global leader in the sportswear industry. The analysis offers an in-depth exploration of the company’s overview, its growth strategy, and the key industry value drivers. I dissect adidas’s sales drivers, unearthing the dynamics that propel its market success. The research further presents a scenario and sensitivity analysis, shedding light on potential future trajectories and their financial implications. Anchored by a DCF, the study aims to evaluate adidas’ intrinsic value and investment potential, offering a perspective on its prospects per geographic market and growth trajectories.