Publicação
Heralding Adidas´ turnaround: leveraging e-commerce and athleisure trends
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Martins, Francisco | |
| dc.contributor.author | Meijer-Werner, Henry Johan Philip | |
| dc.date.accessioned | 2024-10-30T15:07:10Z | |
| dc.date.available | 2024-10-30T15:07:10Z | |
| dc.date.issued | 2024-01-17 | |
| dc.date.submitted | 2024-01-05 | |
| dc.description.abstract | This equity research delves into the strategic and financial landscape of adidas, a global leader in the sportswear industry. The analysis offers an in-depth exploration of the company’s overview, its growth strategy, and the key industry value drivers. I dissect adidas’s sales drivers, unearthing the dynamics that propel its market success. The research further presents a scenario and sensitivity analysis, shedding light on potential future trajectories and their financial implications. Anchored by a DCF, the study aims to evaluate adidas’ intrinsic value and investment potential, offering a perspective on its prospects per geographic market and growth trajectories. | pt_PT |
| dc.identifier.tid | 203603702 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/174331 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Adidas ag | pt_PT |
| dc.subject | Sportswear industry | pt_PT |
| dc.subject | E-commerce | pt_PT |
| dc.subject | Athleisure | pt_PT |
| dc.title | Heralding Adidas´ turnaround: leveraging e-commerce and athleisure trends | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master Degree in Finance from the NOVA – School of Business and Economics | pt_PT |