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Business model innovation in small and medium-sized enterprises: a strategic shift towards sustainability-centric business models for long-term growth and competitive advantage
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Resumo(s)
This thesis introduces a new approach for business model innovation at the Rieckermann Group,
focusing on strategic transformation and sustainability innovation. It explores how small and
medium-sized enterprises (SMEs), often limited by traditional models, can adopt more radical,
sustainable business model innovation for competitive sustainability. Through an in-depth
literature review, interviews with Rieckermann's management, and expert insights, it identifies
practical challenges, key innovation drivers, and success factors. The research offers SMEs,
particularly family-owned ones, a tailored framework to navigate market shifts, emphasizing
sustainability, build an innovation culture, and adapt to new business models.
Descrição
Palavras-chave
Business model innovation Sustainability in Smes Strategic transformation Family-owned leadership