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Destination assessment for the hotel industry, the standard´s expansion case study
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This thesis presents a case study elucidating the critical importance of conducting a
destination assessment for hotel development and expansion. The study focuses on three key
domains: the hotel industry, the F&B industry, and the lifestyle and entertainment landscape.
Initiated in response to a challenge from The Standard Development Team, which involved a
comprehensive destination assessment for Porto. The outcomes of this study serve as a practical
teaching tool, offering guidance for destination assessments and aiding in the conceptualization
of new hotels. The research reveals the fundamental nature of destination assessment for hotel
development and provides contemporary approaches for implementation.
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Hospitality Luxury hotels Lifestyle brand Destination assessment Market research Business development Hotel industry