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Destination assessment for the hotel industry, the standard´s expansion case study

2024-01-10Dissertação de mestrado Acesso aberto
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorGuerreiro, Sérgio
dc.contributor.authorLeal, Sara Rute Santos
dc.date.accessioned2024-10-22T14:43:30Z
dc.date.available2024-10-22T14:43:30Z
dc.date.issued2024-01-10
dc.date.submitted2024-01-28
dc.description.abstractThis thesis presents a case study elucidating the critical importance of conducting a destination assessment for hotel development and expansion. The study focuses on three key domains: the hotel industry, the F&B industry, and the lifestyle and entertainment landscape. Initiated in response to a challenge from The Standard Development Team, which involved a comprehensive destination assessment for Porto. The outcomes of this study serve as a practical teaching tool, offering guidance for destination assessments and aiding in the conceptualization of new hotels. The research reveals the fundamental nature of destination assessment for hotel development and provides contemporary approaches for implementation.pt_PT
dc.identifier.tid203602200pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/173887
dc.language.isoengpt_PT
dc.relationUID/ECO/00124/2013pt_PT
dc.subjectHospitalitypt_PT
dc.subjectLuxury hotelspt_PT
dc.subjectLifestyle brandpt_PT
dc.subjectDestination assessmentpt_PT
dc.subjectMarket researchpt_PT
dc.subjectBusiness developmentpt_PT
dc.subjectHotel industrypt_PT
dc.titleDestination assessment for the hotel industry, the standard´s expansion case studypt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameA Work Project presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economicspt_PT

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NSBE - MA Dissertations