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M A R - an innovative collagen solution to redefine the future of wellness while protecting marine ecosystems: market & customer analysis

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WP_2023_24_Fall_42889_Catarina_Cerqueira.pdf5.79 MBAdobe PDF Ver/Abrir

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Within the “Building Companies Based on Science” field lab, the objective is to create MAR, a start-up company that offers innovative collagen supplements, capitalizing on a proprietary collagenase sourced from marine bacteria, a groundbreaking innovation attributed to Dr Elin Moe. This enzyme degrades collagen from tuna skin, yielding collagen peptides that hold significant commercial value. Thus, I endeavour to conduct a comprehensive market and customer analysis to formulate a visionary business plan for MAR. This aims to facilitate the transformation of these tuna collagen peptides into innovative collagen supplements that will redefine one’s relationship with their skin.

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Innovation Collagen Sustainability Science-based entrepreneurship Skin anti-ageing Competition Customer

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Licença CC