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Autores
Orientador(es)
Resumo(s)
Within the “Building Companies Based on Science” field lab, the objective is to create MAR, a
start-up company that offers innovative collagen supplements, capitalizing on a proprietary
collagenase sourced from marine bacteria, a groundbreaking innovation attributed to Dr Elin
Moe. This enzyme degrades collagen from tuna skin, yielding collagen peptides that hold
significant commercial value. Thus, I endeavour to conduct a comprehensive market and
customer analysis to formulate a visionary business plan for MAR. This aims to facilitate the
transformation of these tuna collagen peptides into innovative collagen supplements that will
redefine one’s relationship with their skin.
Descrição
Palavras-chave
Innovation Collagen Sustainability Science-based entrepreneurship Skin anti-ageing Competition Customer
