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M A R - an innovative collagen solution to redefine the future of wellness while protecting marine ecosystems: market & customer analysis

2024-01-22Dissertação de mestrado Acesso embargado
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorArantes-Oliveira, Nuno
dc.contributor.authorCerqueira, Catarina Castro de
dc.date.accessioned2024-10-16T09:25:58Z
dc.date.embargo2029-01-22
dc.date.issued2024-01-22
dc.date.submitted2024-01-22
dc.description.abstractWithin the “Building Companies Based on Science” field lab, the objective is to create MAR, a start-up company that offers innovative collagen supplements, capitalizing on a proprietary collagenase sourced from marine bacteria, a groundbreaking innovation attributed to Dr Elin Moe. This enzyme degrades collagen from tuna skin, yielding collagen peptides that hold significant commercial value. Thus, I endeavour to conduct a comprehensive market and customer analysis to formulate a visionary business plan for MAR. This aims to facilitate the transformation of these tuna collagen peptides into innovative collagen supplements that will redefine one’s relationship with their skin.pt_PT
dc.identifier.tid203602862pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/173558
dc.language.isoengpt_PT
dc.relationUID/ECO/00124/2013pt_PT
dc.subjectInnovationpt_PT
dc.subjectCollagenpt_PT
dc.subjectSustainabilitypt_PT
dc.subjectScience-based entrepreneurshippt_PT
dc.subjectSkin anti-ageingpt_PT
dc.subjectCompetitionpt_PT
dc.subjectCustomerpt_PT
dc.titleM A R - an innovative collagen solution to redefine the future of wellness while protecting marine ecosystems: market & customer analysispt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsembargoedAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economicspt_PT

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NSBE - MA Dissertations