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Stori: developing problem-solution fit for a peer-to-peer storage start-up
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 8.6 MB | Adobe PDF |
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Resumo(s)
This study presents a comprehensive study of the development and validation of STORi, a peer to-peer storage platform. Through a series of experiments, the research explores the problem solution fit, focusing on value proposition, customer segmentation, and key activities.
Combined with further experiments on the product-market fir, the findings suggest that the
current marketing strategies may not effectively resonate with the target audience. The study
underscores the importance of continuous testing and refinement of assumptions regarding the
Business Model Canvas to enhance engagement and success.
Descrição
Palavras-chave
Entrepreneurship Lean start-up Customer development process Peer-to-peer storage Sharing economy