Publicação
Stori: developing problem-solution fit for a peer-to-peer storage start-up
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Duarte, Miguel Munoz | |
| dc.contributor.author | Immonen, Niko Samuel | |
| dc.date.accessioned | 2024-10-09T08:20:16Z | |
| dc.date.embargo | 2027-06-15 | |
| dc.date.issued | 2023-06-05 | |
| dc.date.submitted | 2023-06-15 | |
| dc.description.abstract | This study presents a comprehensive study of the development and validation of STORi, a peer to-peer storage platform. Through a series of experiments, the research explores the problem solution fit, focusing on value proposition, customer segmentation, and key activities. Combined with further experiments on the product-market fir, the findings suggest that the current marketing strategies may not effectively resonate with the target audience. The study underscores the importance of continuous testing and refinement of assumptions regarding the Business Model Canvas to enhance engagement and success. | pt_PT |
| dc.identifier.tid | 203366310 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/173216 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Entrepreneurship | pt_PT |
| dc.subject | Lean start-up | pt_PT |
| dc.subject | Customer development process | pt_PT |
| dc.subject | Peer-to-peer storage | pt_PT |
| dc.subject | Sharing economy | pt_PT |
| dc.title | Stori: developing problem-solution fit for a peer-to-peer storage start-up | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a master’s degree in Management from the Nova School of Business and Economics | pt_PT |