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Enhancing quest United Kingdoms market performance by assessing the possibility of a business model extension
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Resumo(s)
This work project aims to analyze growth challenges faced by Quest in the United Kingdom (UK),
investigating underlying factors and the possibility of a new business model. Using a literature
review, expert interviews, and employee attitude measurements, this study will recommend the
adoption of a direct-to-consumer (D2C) strategy, coupled with a change of internal human
resources practices. Although this study is subject to limitations in certain areas, it will provide
valuable insights into the company's future decisions.
Descrição
Palavras-chave
Growth challenge Business model change Digital marketing Employee motivation Job characteristics