Publicação
Enhancing quest United Kingdoms market performance by assessing the possibility of a business model extension
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Castro, João | |
| dc.contributor.author | Ansel, Charlotte Nadine | |
| dc.date.accessioned | 2024-10-07T13:15:38Z | |
| dc.date.embargo | 2029-06-05 | |
| dc.date.issued | 2023-06-05 | |
| dc.date.submitted | 2023-06-05 | |
| dc.description.abstract | This work project aims to analyze growth challenges faced by Quest in the United Kingdom (UK), investigating underlying factors and the possibility of a new business model. Using a literature review, expert interviews, and employee attitude measurements, this study will recommend the adoption of a direct-to-consumer (D2C) strategy, coupled with a change of internal human resources practices. Although this study is subject to limitations in certain areas, it will provide valuable insights into the company's future decisions. | pt_PT |
| dc.identifier.tid | 203366360 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/173086 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Growth challenge | pt_PT |
| dc.subject | Business model change | pt_PT |
| dc.subject | Digital marketing | pt_PT |
| dc.subject | Employee motivation | pt_PT |
| dc.subject | Job characteristics | pt_PT |
| dc.title | Enhancing quest United Kingdoms market performance by assessing the possibility of a business model extension | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics | pt_PT |