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Growth hacking model for B2B saas startups: Liquid case
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The following project introduces a model of Growth Hacking strategies for business-tobusiness
Software-as-a-Service startups that was developed in collaboration with and
applied to a Portuguese startup called Liquid. The work addresses digital marketing
channels such as content marketing, email marketing, social marketing and selling. Further,
the company’s product, pricing strategy, partnerships and website communication are
examined. Applying best case practices, competitor benchmarks and interview insights
from numerous industry influencers and experts, areas for improvement are deduced and
procedures for each of those channels recommended.
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Liquid data intelligence Growth hacking Digital marketing Framework development Mobile marketing automation Startup