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How can saltpay successfully scale loyverse- business by entering new European markets? An analysis of the Italian e-pos market
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Resumo(s)
The present work project answers how SaltPay, a payment service and software provider, aims
to gain market share and revenue growth in the Italian e-POS industry. With SaltPay’s recent
acquisition Loyverse, Italy as one of the three most attractive European countries, namely
Germany, Denmark, and Italy, was identified in a country selection process and contains further
elaborations in the in-depth analysis. By employing qualitative and quantitative research, this
work project’s goal is to build an expansion and market entry strategy.
Descrição
Palavras-chave
Payment Industry Point-Of-Sale Pos Electronic pos E-Pos Business Management Software Internationalization Digitalization Globalization Europe Market Entry Strategy Merchants Gastronomy Retail Fiscalization