Publicação
How can saltpay successfully scale loyverse- business by entering new European markets? An analysis of the Italian e-pos market
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Decreton, Benoit | |
| dc.contributor.author | Fehren, Jannik | |
| dc.date.accessioned | 2024-09-18T08:44:08Z | |
| dc.date.embargo | 2027-12-31 | |
| dc.date.issued | 2023-01-20 | |
| dc.date.submitted | 2022-12-31 | |
| dc.description.abstract | The present work project answers how SaltPay, a payment service and software provider, aims to gain market share and revenue growth in the Italian e-POS industry. With SaltPay’s recent acquisition Loyverse, Italy as one of the three most attractive European countries, namely Germany, Denmark, and Italy, was identified in a country selection process and contains further elaborations in the in-depth analysis. By employing qualitative and quantitative research, this work project’s goal is to build an expansion and market entry strategy. | pt_PT |
| dc.identifier.tid | 203515498 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/171965 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Payment Industry | pt_PT |
| dc.subject | Point-Of-Sale | pt_PT |
| dc.subject | Pos | pt_PT |
| dc.subject | Electronic pos | pt_PT |
| dc.subject | E-Pos Business Management Software | pt_PT |
| dc.subject | Internationalization | pt_PT |
| dc.subject | Digitalization | pt_PT |
| dc.subject | Globalization | pt_PT |
| dc.subject | Europe Market Entry Strategy | pt_PT |
| dc.subject | Merchants | pt_PT |
| dc.subject | Gastronomy | pt_PT |
| dc.subject | Retail | pt_PT |
| dc.subject | Fiscalization | pt_PT |
| dc.title | How can saltpay successfully scale loyverse- business by entering new European markets? An analysis of the Italian e-pos market | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in International Management from the Nova School of Business and Economics. | pt_PT |