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The gen-z sneakerhead paradox: balancing sustainability and streetwear in the world of Nike: fashion industry
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Resumo(s)
The fashion industry, a global force with growth potential, faces sustainability conflicts due to
its focus on fast fashion and short-term trends. To address this, implementing sustainable
practices, such as a circular economy model and low-impact materials, is crucial. Influenced
by digital platforms and social media, Generation Z seeks sustainable, high-quality fashion, but
faces barriers like limited options, higher prices, and a lack of awareness. Additionally,
streetwear fashion shapes the industry and sneaker market. This literature review explores the
consumer demand for sustainable fashion and highlights the challenges in adopting sustainable
practices within the fashion industry.
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Palavras-chave
Sneaker Sustainability Streetwear Nike