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Opportunities and threats for the Chinese luxury sector post-covid-19
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Resumo(s)
Leaving behind years of astonishing growth, China was expected to become the world’s largest
luxury market by 2025. These dynamics changed as the Chinese luxury sector declined in 2022
for the first time in five years. This thesis investigates the opportunities and threats in the
Chinese luxury sector in the post-Covid-19 environment. For this purpose, the study comprises
a thorough review of relevant literature complemented by an empirical investigation using a
mixed-method research approach to deliver qualitative and quantitative findings. Drawing on
the research findings, this paper outlines opportunities and threats within the Chinese luxury
sector in the post-Covid-19 setting.
Descrição
Palavras-chave
Luxury sector China Post-covid-19 Chinese consumer trends Opportunities and threats Chinese luxury sector