Publicação
Opportunities and threats for the Chinese luxury sector post-covid-19
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Harrison, Andrew | |
| dc.contributor.author | Stoll, Lilli Maria | |
| dc.date.accessioned | 2024-09-11T12:35:43Z | |
| dc.date.available | 2024-09-11T12:35:43Z | |
| dc.date.issued | 2023-06-07 | |
| dc.date.submitted | 2023-06-07 | |
| dc.description.abstract | Leaving behind years of astonishing growth, China was expected to become the world’s largest luxury market by 2025. These dynamics changed as the Chinese luxury sector declined in 2022 for the first time in five years. This thesis investigates the opportunities and threats in the Chinese luxury sector in the post-Covid-19 environment. For this purpose, the study comprises a thorough review of relevant literature complemented by an empirical investigation using a mixed-method research approach to deliver qualitative and quantitative findings. Drawing on the research findings, this paper outlines opportunities and threats within the Chinese luxury sector in the post-Covid-19 setting. | pt_PT |
| dc.identifier.tid | 203366581 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/171543 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Luxury sector | pt_PT |
| dc.subject | China | pt_PT |
| dc.subject | Post-covid-19 | pt_PT |
| dc.subject | Chinese consumer trends | pt_PT |
| dc.subject | Opportunities and threats | pt_PT |
| dc.subject | Chinese luxury sector | pt_PT |
| dc.title | Opportunities and threats for the Chinese luxury sector post-covid-19 | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management, from the Nova School of Business and Economics. | pt_PT |