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Sleep as a service by Emma - the sleep company: the communication plan
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 4.86 MB | Adobe PDF |
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Orientador(es)
Resumo(s)
The work project explores if there is a market for "Sleep as a Service" in Germany to create a
profitable and sustainable revenue stream for the mattress company Emma. After both
qualitative and quantitative research has been conducted, the mattress renting model Emma
Rent was introduced. For this service, a marketing and communication campaign was
developed focusing on Advertisement and Promotion. The Communication plan includes
further details on marketing-, action- and communication objectives as well as the target
audience. Based on this, a suitable integrated communication and media strategy was
developed including budget, tracking and schedule proposals.
Descrição
Palavras-chave
mketing B2c marketing Integrated marketing communications Product and services marketing