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Meal kit delivery as a strategic business model: a comprehensive examination of key strengths and vulnerabilities for sustainable growth and success
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 2.62 MB | Adobe PDF |
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Resumo(s)
This paper examines the food delivery industry, exploring its evolution alongside prevailing
business models. The primary emphasis is placed on the meal kit delivery model, thoroughly
analyzing its functionality, and exploring the advantages and vulnerabilities meal kit providers
face. The study utilizes literature reviews, framework analyses, and expert interviews for a
comprehensive understanding. The research highlights the benefits meal kit delivery offers to
customers and the environment yet emphasizes the necessity for continuous innovation to
remain competitive. Ultimately, this work project aims to determine innovation potential for
the business model.
Descrição
Palavras-chave
Meal kit delivery Business model innovation Hellofresh Food delivery industry