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Which factors enable companies to implement permanent metaverse strategies in their business
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Orientador(es)
Resumo(s)
The metaverse creates new business models and job opportunities by bridging the virtual and
physical worlds. Accordingly, its potential to unleash the next wave of digital disruption is
becoming increasingly clear, and early adopters have already begun to reap the benefits.
However, it still needs to be defined, both literally and figuratively.
This research introduces a novel theoretical model of how company leaders can develop
strategies and near-term actions using a permanent strategy.
This research extends the academic debate around different metaverse strategies adopted and
what the future will hold for the metaverse.
Descrição
Palavras-chave
Metaverse Disruptive technology Community Digital technology Scope of digital business strategy Blockchain Digital assets Meta-worlds