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Leading in the change into sustainable food systems: the Nestlé case. - avoiding greenwashing accusations: utilising the Nescafé plan for investor communication
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Resumo(s)
Nescafé is one of the main coffee brands within Nestlé and in the world. This thesis seeks to
explore how a multinational such as Nestlé has implemented a plan to improve sustainability
issues observed along its coffee supply chain, and building on this, how through the engagement
of all relevant stakeholders it can seek to become a leader in the transition towards sustainable
food systems. Lastly, how Nestlé can utilise the Nescafé Plan to communicate with investors
keen on investing into sustainable companies and avoid being accused of greenwashing is
explore.
Descrição
Palavras-chave
Sustainability Regenerative agriculture Sustainable finance Sustainable impact Multinationals Coffee industry Greenwashing