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Leading in the change into sustainable food systems: the Nestlé case. - avoiding greenwashing accusations: utilising the Nescafé plan for investor communication

datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorTraça, Daniel
dc.contributor.advisorOliveira, Vitorino Mello
dc.contributor.advisorPortas, Paulo
dc.contributor.authorMastellotto, Frederic Von Wedel
dc.date.accessioned2024-09-03T14:28:25Z
dc.date.available2024-09-03T14:28:25Z
dc.date.issued2023-01-25
dc.date.submitted2023-01-25
dc.description.abstractNescafé is one of the main coffee brands within Nestlé and in the world. This thesis seeks to explore how a multinational such as Nestlé has implemented a plan to improve sustainability issues observed along its coffee supply chain, and building on this, how through the engagement of all relevant stakeholders it can seek to become a leader in the transition towards sustainable food systems. Lastly, how Nestlé can utilise the Nescafé Plan to communicate with investors keen on investing into sustainable companies and avoid being accused of greenwashing is explore.pt_PT
dc.identifier.tid203317343pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/171106
dc.language.isoengpt_PT
dc.relationUID/ECO/00124/2013pt_PT
dc.subjectSustainabilitypt_PT
dc.subjectRegenerative agriculturept_PT
dc.subjectSustainable financept_PT
dc.subjectSustainable impactpt_PT
dc.subjectMultinationalspt_PT
dc.subjectCoffee industrypt_PT
dc.subjectGreenwashingpt_PT
dc.titleLeading in the change into sustainable food systems: the Nestlé case. - avoiding greenwashing accusations: utilising the Nescafé plan for investor communicationpt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Master’s degree in Finance from the Nova School of Business and Economicspt_PT

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