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Is prevenir able to become more financial sustainable by leveraging it´s existent business inits? I how can prevenir´s business units differentiate themselves from competitors and develop a long-term competitive advantage
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Orientador(es)
Resumo(s)
The following paper explores how Prevenir's business units may distinguish themselves from
diversified competitors and build a long-term competitive advantage. First, a market study of
BUs' public and private competitors is presented. A SWOT-TOWS matrix was created to
identify differentiated strategies to guide the STP analysis. According to the STP model,
Prevenir should target B2C students, teachers, student representatives, and B2B schools,
universities, and companies. Prevenir positions as a low-cost provider with a good service
offering in a market where other players already exist. Thus, a value offer based on competitive
points of distinction was created to contest market space.
Descrição
Palavras-chave
Management Social enterprise Segmentation Targetting Positioning Competitors Swot-tows Value-proposition.